Project Type: Softgoods/ Product Design
Project Timeline: Aug - Dec 2018
Project Timeline: Aug - Dec 2018
Project Objectives: As more and more people embrace the approach of self-improvement and enhance the power of their own body and mind. It starts pushing the boundaries of the lifestyle of the transformation from urban extreme sports into a wilder nature adventure. As a result, this new arena deserves a new aesthetic and functional definition to encourage athletes to enjoy this unlimited nature realm.
This project focuses on designing a pair of running footwear that extends athletes’ lifestyle and maintains their ability to express diverse forms of physical movement without unnecessary risks within mother nature.
(This project borrows Eaton Canyon as a benchmark to explore the future of urban sports style for the neighboring cities like Pasadena, Arcadia, and Altadena.)
This project focuses on designing a pair of running footwear that extends athletes’ lifestyle and maintains their ability to express diverse forms of physical movement without unnecessary risks within mother nature.
(This project borrows Eaton Canyon as a benchmark to explore the future of urban sports style for the neighboring cities like Pasadena, Arcadia, and Altadena.)
GUARDIAN x UA
“Running into the unexpected, evoking the audience to feel the nature with a wild mind.“
User research
Design criteria
Design development
The Guardian Technology of Flexible Molecule that gives our foot stronger adaptability on diverse terrains
Design iteration and prototyping
(Prototype and testing)
Colorways and moodboards
Materials and technology application
Product shots
Commercial Poster x Under Armour x Project B
